MASTERS OF BUSINESS ADMINISTRATION

Overview

The Master of Business Administration Program at Sri Venkateshwara College of Engineering (SVCE), Bangalore, is dedicated to shaping future-ready managers, entrepreneurs, and business leaders through a strong focus on research, innovation, and applied learning. The Program’s research and development activities are anchored in the core areas of Finance, Human Resource Management, Marketing, and Business Analytics, reflecting both the academic depth and the practical orientation required in today’s dynamic business environment.

In the area of Finance, faculty and students engage in studies on capital markets, financial risk management, fintech applications, and sustainable finance, offering insights that align with industry and societal needs. Research in Human Resource Management emphasizes leadership development, organizational culture, employee engagement, and the impact of digital transformation on workforce dynamics. In Marketing, the focus is on consumer behaviour, brand management, digital marketing strategies, and market analytics, exploring the intersection of technology and customer experience. The emerging field of Business Analytics brings a data-driven perspective, with research on predictive modeling, big data applications, and AI-enabled decision support systems that help organizations achieve efficiency and innovation.

Faculty members are actively involved in publishing research papers, undertaking consultancy assignments, and guiding student projects that address real-world challenges. The Program also encourages students to participate in innovation challenges, case competitions, and collaborative projects with industry partners, providing them exposure to practical problem- solving and entrepreneurial thinking.

Looking ahead, the MBA Program aims to deepen its engagement with industry through collaborative research, sponsored projects, and consultancy in high-impact areas such as sustainable business models, digital transformation, financial technologies, and data-driven decision-making. By fostering a blend of academic rigor, applied research, and industry collaboration, the Program of MBA at SVCE is steadily advancing towards becoming a hub for management innovation, knowledge creation, and societal impact.